Insight Track Ltd

Insight Track is a well established full service market research agency, offering qualitative and quantitative research services to support the marketing planning and business decision-making of organisations in the private, public and not-for-profit sectors. We have experience across a wide range of market sectors, researching many different audience profiles and applying a diverse range of research techniques for a multitude of purposes. Our primary focus is on engaging market research to put people in the picture and give organisations the competitive edge of the insight track.

esa retail

aba market research ltd.

deep blue thinking

Bakamo.Social

Bakamo is a social listening consultancy. In our commercial division we read and interpret online conversations to help brands build winning strategies from authentic consumer voices. Bakamo Public, our division working on complex social and policy issues works with government agencies, foundations NGOs providing them with insights on their issues of concern as they play out in social media. Every day, around the world, millions of people have conversations online—unscripted, unbiased, and uncensored—on topics that range from brands to culture, lifestyle to current events. They talk about their experiences, hopes, and fears. Bakamo collects and interprets these conversations through an innovative combination of technology and intensive human analysis. From the gritty detail we derive the broad themes that attract and motivate people to join the conversation. We understand the full social discourse, chart consumer journeys, define segments based on needs, identify factors that catalyze product choice, and more. Because we capture authentic voices, our insights are often unexpected, even provocative. Our clients use our work to confidently support strategic and tactical decisions on product design, marketing, and advertising. Let us help you understand the authentic voices of your customers. Chances are they’re focused on things you’re not.