
Interzolve, Inc.
The percentage of revenue companies spend on marketing and sales is astounding. The fact is, without proper investment in marketing and sales, it is difficult, almost impossible, to see any tangible growth. A recent Gartner study indicates that most companies spend approximately 10% of annual revenues on marketing and sales and this number keeps climbing.
Some SaaS companies are spending almost 5x more than Gartner's benchmark, and seeing remarkable growth. In 2014, Salesforce.com invested 53% in marketing and sales that resulted in 33% revenue growth year over year.
If we look at Manufacturing, we still see numbers well above the Gartner average: Tempur + Sealy invested 21% in marketing and sales that resulted in 21% revenue growth year over year.
Without a sound sales and marketing strategy, this type of growth is nearly impossible. It is critical to get the most out of your sales and marketing investment.
Interzolve, Inc. is a consultancy specializing in helping sales and marketing organizations get the most out of their digital investments.
We help to build and enhance sales and marketing processes that are measurable, and demonstrate the value that marketing makes on the bottom line.
We accomplish these goals with our expert knowledge, leveraging the latest technology, and building products to fill in the gaps when needed.
Our consultants blur the line between marketing, IT, and operations, taking different aspects from each discipline to form a unique perspective.