FANVOICE
FANVOICE is a co-creation platform.
Co-creation means developing products WITH and FOR customers, by involving them as early as possible in the design cycle. Our online platform enables companies to collaborate with customers on a large scale through social media.
keywords : co-creation, open innovation, social production innovation, crowdstorming, collective intelligence, marketing, market study, Big Data, social network
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Facing new product failure rate between 20 to 95%, companies are seeking to find new ways to minimize risks, costs and time of introducing innovation to the market and sustain their competitiveness. It is generally accepted that roughly 80% of new products fail within two years, and many more don’t last much longer. This is due to the fact that product strategists lack of effective means to find out what customers really want. Therefore, there is often a mismatch between the new product offering and the consumer expectations.
To address this challenge, we offer to engage consumers, as early as possible in the product design cycle, through a software platform that effectively enables a direct relationship with consumers at very large scale. Relying on the co-creation approach, the company will have the opportunity to work with thousands consumers in a simple, fast and cost effective way.
Our core objective is to combine the emerging use of "crowd-storming"​ (collective intelligence) with the power of Social Media within an innovative technology framework powered by Big Data and Text mining technologies. This new approach is also known as "Social Product Innovation"​.
The expected output for the company is to enter the market with a co-created product that is consequently better suited to the customer needs, resulting in a better-positioned product. Such products will be directly focused on the target market, which gives to our solution a significant competitive advantage over a traditional approach.
