Bruce Clark
Associate Professor of Marketing
About
I research, write, speak, and consult on managerial decision-making and metrics, but have increasingly become engaged with the use of GenAI in higher ed and business. Writing on LinkedIN and at Medium (https://medium.com/@bruceclarkprof). You may access my academic research at Google Scholar (https://scholar.google.com/citations?user=5cl3KfIAAAAJ&hl=en&oi=sra)
Posts and writing in all these venues do not represent the views of Northeastern University.
Specialties: Marketing Strategy and Marketing Metrics. And maybe GenAI!
Contact Information
Professional Email
****@****.com
Personal Email
****@****.com
Work Phone
(***) ***-***
Mobile
(***) ***-***
Local Location
Boston, Massachusetts, United States
HQ Location
boston, massachusetts, united states
Website
https://damore-mckim.northeastern.edu/people/bruce-clark/
Industry
Higher Education
Designation
Associate Professor of Marketing
Birthday
-
While digital convergence disrupts industries and jobs, higher education in business—through research and teaching—is a critical component in helping people and industries navigate challenges with digital convergence and turn them into opportunities. We define digital convergence as the integration of the physical, digital, and human resources resulting in consolidated digital and physical ecosystems. This is the future of business, and it requires talented people who can successfully lead it. The D’Amore-McKim School of Business will embrace opportunities that arise from this changing world by discovering, designing, and delivering the competencies required for thriving in this future.
We educate leaders and thinkers to be prepared for the future of work in a world being shaped by digital convergence. We contribute use-inspired thought to the global business world that empowers companies to be prepared for this future. We foster an inclusive culture of excellence that transforms lives.
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
HQ Location
boston, massachusetts, united states
Industry
higher education
Employees
442
Founded
1922
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