Sunny Bhat
Trade Marketing Manager
About
In my career of more than 14+ years, so far I have been involved in Trade Marketing / Brand Communications- ATL. BTL, Digital Marketing, PR, Vendor management, Product Training & Much more...
with different organizations, regions & industry
Employment Synopsis
Designed, Executed & measured various Campaigns’ and tactical Strategies to push the product through Retail channel network and help them Liquidate the same in quickest possible time through various Trade and Consumer offers
- Planned, designed, executed and measured -Various campaigns for both ON/Off retail for enhancing Market / Retail share , Customer satisfaction customer product knowledge through various platforms:
o live product Demonstrations and consumer activations Exhibitions, society activations, Mall activations, Road shows. Retail display contest, Consumer tasting sessions, Blind testing sessions) Concentrated hugely on both off & on retail promotions in collaboration with trader partners to enhance consumer footfall at retail stores
- Developed various innovative and cost effective POS merchandise – Lit-Signage’s, Paper POS, Product Display racks – Banners etc
- Hands on Experience in Product launches, Cross brand promotions, Sponsorships, and Media negotiations for ATL & BTL activities
- Hands on Experience in conceptualization & Implementations of Trade Schemes KPI’s, FTS programme etc. for increasing sales volumes
- Designed executed and measured various Brand/Product / USP / Customer service/ related Campaigns, awareness programmes, & Trainings mainly by
o Live Product Demonstrations, Tasting sessions, Blind tasting, Product display schemes and other various consumer activations etc to enhance the overall Brand experience.
Contact Information
Professional Email
****@****.com
Personal Email
****@****.com
Work Phone
(981) 464*****
Mobile
(981) 464*****
Local Location
Sahibzada Ajit Singh Nagar, Punjab, India
Industry
Pharmaceutical Manufacturing
Designation
Trade Marketing Manager
Birthday
September 4
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